Content Marketing Specialist

Job Locations US-MA-Boston
Position Type


We’re passionate about helping hard-working entrepreneurs grow their property management businesses. We’re a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers’ lives better and break records is contagious—you find yourself becoming intensely passionate about the work that we do, even if the property management industry was never on your radar before you got here.


As a member of RealPage’s Mixed Portfolio marketing team, which focuses on Buildium, Propertyware, All Property Management and Investor Management Services, you’ll help shape and execute the stories that we tell over a wide variety of mediums across our brands. Better yet, you’ll work in a supportive environment where bad puns, adventurous ideas, and debates over oxford commas are celebrated.


Reporting to the Director of Content, and supporting a team of savvy and imaginative marketers, your day-to-day responsibilities will include the conceptualization, creation, editing, and publishing of a wide array of deliverables to execute and optimize the content strategy including: blog posts, guides, video scripts, and other adhoc creative pieces that you haven’t even thought of yet.


  • Ideate and execute content strategies for the Buildium, Propertyware, All Property Management and Investor Management Services brands
  • Develop your own heavy-hitting content pieces and voice in the industry
  • Manage, edit, and cultivate a small team of freelancers to craft written content that drives and captures top-of-funnel traffic
  • Optimize, tweak, and link content on a regular clip so we’re always getting the most out of visitors on our site
  • Participate in creative meetings with cross-functional teams and stakeholders to understand the purpose and scope of each creative project
    • Support in ad-hoc marketing requests. We have processes in place, but sometimes we just need something quickly :)
  • Grow your prowess as an editor/collaborator with a penchant for brand 
    • Live into storytelling and content that aligns with our brand essence and involves our customers and SMEs
    • Become a key player on the creative and demand-gen team. Work with the designer, web designer, videographer and marketing copywriter to create and then promote your stories to drive MQLs
    • Assist with search-optimized content copy updates, getting to the core of how the our stories are experienced
    • Update and revamp existing pieces as directed
    • Provide inputs to continue to evolve content guidelines and how we storytell to our audiences


  • has 3-5 years of hands-on professional writing experience 
  • has a Bachelor’s degree in literature, journalism, or marketing
  • is able to express clear ideas and concepts in a punchy voice that sticks to the brand/content guidelines 
  • is well organized, responsible, and dedicated with the ability to work on projects with multiple stakeholders and deliver refined editorial content on a cadence
  • understands keyword research and SEO to fuel ideation and how to incorporate it into content pieces
  • has great time management skills and is able to meet content calendar deadlines (and ask for extensions when needed)
  • is able to pay attention to detail and accuracy
  • is able to give and receive constructive criticism with minimal ego
  • has the nature to be curious and share nerdy grammar rules with the rest of the team


Portfolio required.


Proficiency with style guides (AP & Chicago) and writing for blog posts, guides, and other visually-driven assets. Understands how to take SaaS product features and sneakily connect them to pain points inside broader content topics that drive MQLs. Familiarity with Wordpress and Google docs/slides/sheets. Must be a storyteller, grammarian, and have excellent communication and interpersonal skills. 


Bonus points for a working knowledge of:        

  • A/B Testing
  • UX and UI
  • Saas-based or tech experience a plus




  • Casual and collaborative work environment
  • Flexible time off
  • Medical, dental & vision insurance 
  • 401(k) retirement plan with company match
  • Parental leave
  • Flexible spending and dependent care accounts
  • Commuter benefits
  • Free lunch Thursdays
  • Ping Pong, Foosball, etc
  • Free snacks


At Buildium we’re always looking for smart, driven, enthusiastic professionals who want to join our team. Our vision is to create a 100-year company with a mission of helping small businesses succeed — all while setting the highest standard for the way business should be done.  Those aren’t just words on our wall — they are words we live by. We love what we do. We love what we’re building. And we love our customers. If that sounds like something you want to be a part of, we want to hear from you.


Buildium, a RealPage company,  is an equal employment opportunity employer and considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, veteran or disability status.  We celebrate diversity and are committed to building an inclusive work environment where all employees feel a sense of belonging while bringing their authentic self to the table and being valued for it. 


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