RealPage

Digital Marketing Specialist

Job Locations US-MA-Boston | US-TX-Richardson | US
ICIMS Req ID
21-10191
Organization
Marketing
Position Type
Full-Time
Education
Bachelor's Degree

WHO WE ARE

We’re passionate about helping hard-working entrepreneurs grow their property management businesses. We’re a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers’ lives better and break records is contagious—you find yourself becoming intensely passionate about the work that we do, even if the property management industry was never on your radar before you got here.

ABOUT THE TEAM

You’ll be joining our Emerging Markets marketing group serving multiple product lines for the real estate investment management industry. 

 

Be a part of a highly collaborative environment with other smart, passionate marketers. We’re passionate about helping our customers succeed, making a difference, and setting the highest standard for the way business should be done. If working in a fast-paced, collaborative atmosphere with people who are committed to producing great content sounds like a good fit, apply now.

WHAT YOU’LL DO

Working closely with the Director of Growth Marketing and supporting a team of savvy and imaginative marketers, your day-to-day responsibilities will include leading digital marketing efforts to drive customer acquisition for our investment management solutions. Responsibilities include digital strategy and campaign execution, project management, reporting and performance analysis. HubSpot marketing experience is preferred. 

 

PRIMARY RESPONSIBILITIES

  • Provide support to the growth marketing team in the development and execution of paid advertising campaigns.
  • Monitor campaign performance and provide reporting and analysis by developing and maintaining department/role-specific dashboards and reports.
  • Track project deadlines and deliverables, working cross-functionally with creative, analytics, ops & web to constantly aim to improve visibility & ROI of the acquisition channels & the buyers journey along that path.
  • Build proformas to estimate success for marketing campaigns and measure and report on performance to marketing stakeholders. 
  • Acts as primary administrator of the HubSpot CRM, and Marketing Hub database, including the creation and iterative improvements of workflows, custom fields and data flow management processes.
  • Manage, maintain and integrate all relevant third-party systems and integrations.
  • Serve as a liaison between company and third-party agencies as needed.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • 3-5 years’ experience in digital marketing including experience with HubSpot Marketing Hub and CMS Hub
  • Demonstrable experience leading and managing SEM, marketing database, email, paid social media, and/or display advertising campaigns 
  • Bachelor’s degree in marketing or related field
  • Solid knowledge of marketing analytics and reporting tools (e.g., Google Analytics, Google Data Studio, Wordstream, SEMRush, Looker, etc.)
  • Working knowledge of ad serving tools 
  • Experience in setting up and optimizing PPC campaigns
  • Experience managing multiple projects at the same time
  • Ability to clearly communicate results, key learning, areas of opportunities for all your programs
  • Strong project management skills
  • High integrity, energy, and a desire to work in a results-oriented, fast growth environment

PREFERRED KNOWLEDGE/SKILLS/ABILITIES

  • Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Real Estate Investing or Property Management) is preferred, but not required
  • HubSpot Marketing Software Certification
  • HubSpot Inbound Marketing Certification

 

#LI-REMOTE #LI-LB1

WHAT WE OFFER

  • Casual and collaborative work environment
  • Flexible time off
  • Medical, dental & vision insurance 
  • 401(k) retirement plan with company match
  • Parental leave
  • Flexible spending and dependent care accounts
  • Commuter benefits
  • Free lunch Thursdays
  • Ping Pong, Foosball, etc
  • Free snacks

 

At Buildium we’re always looking for smart, driven, enthusiastic professionals who want to join our team. Our vision is to create a 100-year company with a mission of helping small businesses succeed — all while setting the highest standard for the way business should be done.  Those aren’t just words on our wall — they are words we live by. We love what we do. We love what we’re building. And we love our customers. If that sounds like something you want to be a part of, we want to hear from you.

 

Buildium, a RealPage company,  is an equal employment opportunity employer and considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, veteran or disability status.  We celebrate diversity and are committed to building an inclusive work environment where all employees feel a sense of belonging while bringing their authentic self to the table and being valued for it. 

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